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Viveat begins to collaborate with Brazilian shoe company Melissa in the US market

Melissa Shoes US launches a pilot project with XRC’s accelerated company Viveat to enhance customer experience through product registration

Can you imagine wearing colorful shoes that not only represent a celebration of design but are also injected with an exclusive scent? Fun and colorful like tutti frutti, Melissa Shoes have become a favorite brand for many women all over the world. Celebrities such as Katy Perry, Agyness Deyn, Anne Hathaway, Cate Blanchett and Kate Moss have been recently seen wearing hot Melissas on the red carpet.

Sophisticated, comfortable, stylish, swanky, and eco-friendly, Melissa shoes have been “walking their way” to more than 80 different countries for the last 35 years. Melissa Shoes are made from eco-friendly mono-materials that can be easily disassembled and recycled. Its hallmark jelly shoes are made of plastic that is 100% recyclable and completely cow-free. However, what makes Melissa shoes a perfect outfit for any chic and hip dresser is not only the designer-inspired uniqueness, but the great story that the brand has been telling to its consumers over the last decades.

Viveat is a platform that connects brands and consumers turning physical products into digital experiences, thus enabling brands to increase consumer engagement. The product is the best channel to deliver stories and services. That is why Viveat puts the brand’s product at the center of its innovative technology solution: product-specific storytelling, product authenticity validation, product registration and after-sales services.

The new collaboration between Viveat and Melissa Shoes has been publicly announced at Shoptalk in Las Vegas. During the next months Viveat will offer a comprehensive experience to Melissa’s customers on specific lines of products. Viveat will help the brand to strengthen its relationships with consumers, offering great storytelling content and enabling seamless product registration.

During Shoptalk with Beatriz Camacho of Melissa Shoes, USA

During Demo Day in New York

During Demo Day in New York

The Brazilian brand, born as French Riviera-inspired jelly shoes in 1979, has grown to become one of the world’s largest footwear manufacturers. World-renowned designers such as Jean Paul Gaultier, Vivienne Westwood and Lovefoxxx have partnered with the brand to create exclusive Melissa’s collections.

Fashion is the second most polluting industry in the world after oil, and the brand’s commitment to the environment goes beyond the choice of material used. Thus, the company recycles its overstock shoes into the next season’s collections.

To conclude, these and many other great stories of companies that are growing with high fashion standards but in respect of the environment are a perfect fit for Viveat’s solution that has already found the approval of the European market and is now setting pace to expand in the USA.

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